Does your body need food?
Does the government need taxes?
Do your kids need to go to school?
So, it looks like the answer is “YES, your business DOES need a website!”
In the today’s highly competitive marketplace, success requires a strategic approach; a comprehensive plan for marketing your business that takes in all aspects of the contemporary marketplace – including the world of online marketing. This approach does, of course, require a website, which will be the hub for all of you online marketing efforts. In fact, once this sinks in, most business owners wonder how they ever got along without a website to help them promote their business.
Begin with a WordPress website
When you create a website at WordPress, or hire someone to create it for you, you are plugging your business into one of the most dynamic marketing platforms on the internet today. WordPress websites are easy to learn and use, they are extremely popular with the search engines (especially Google), and the support that is available for WordPress websites is unequalled among all of the other Content Management Systems (CMS).
Using WordPress for your business website makes sense for a multitude of reasons, but these are the most popular among newbies to online marketing:
- Hundreds of themes – for a unique, fully customized look and feel to your website
- A built-in blogsite – which allows you to display your expertise and offer fresh content for the search engines
- SEO friendly by design – which means the search engines love WordPress websites and blogs
- Content friendly by design – which means you can easily add or change your site content without upsetting your search engine ranking
- A worldwide community of support – which means there are thousands of developers who are constantly creating new themes and tools to make your WordPress website even more effective – and easier to use
- WordPress website specialists – exist around the world, ready and eager to help you create a powerful marketing tool, using everything that WordPress can offer
Why do you need a business website?
Because that is where shoppers are shopping, that’s why. In a recent report from InternetRetailer.com, it was estimated that online spending will jump to $327 billion by the year 2016, as online sales grow an estimated 10-15% per year over the next three years. Beyond that, e-retail will grow to 9% of total retail sales.
To get a piece of that escalating action, you need a website for your business!
“Back in the day,” as they say, all you had to do was open your business in a good location, offer quality products or services at a value, and let word-of-mouth take care of the rest. However, in the world of contemporary marketing, that good location increasingly calls for an online presence, while word-of-mouth is quickly being replaced by the social network; places like Facebook, Twitter and LinkedIn – even YouTube, now the number one social site on the internet.
Far and away however, the most important reason for creating a business website is this – your website will work for you all day every day – 24/7, 365 – with little maintenance, and even while you’re sleeping, on vacation, or enjoying a relaxing evening with your partner. No matter what you may be doing, including serving other clients, your website will be making impressions, informing potential clients, and making sales for you.
About the Author
Serena Carcasole is the Owner and Founder of Virtual Business Solutions on Demand, a VA Services organization based in Canada, with clients large and small across North America.
Her specialties include WordPress Blog Design and Maintenance, Social Media Marketing, Internet Marketing, Online Marketing Consulting and Coaching, Product Creation and Event Marketing, Business Branding, Business Coaching for Online Businesses, and Virtual Assistant support for business and business administration.
Over the years, Serena has built and partnered with a team of virtual support specialists from across the North American continent; specialists who provides expert copywriting, graphic design, and SEO services to a broad range of clients in a variety of niches. Her team includes experts in Optimized Content Creation; including Blog Writing, Article Writing, Sales Copywriting, Organic SEO, and Keyword Research and Analysis for Improved Organic Search Results.
Special Gift: Visit www.VBSOnDemand.com for a FREE copy of 10 Steps to Online Business Success a $29 value.